Goal - The goal of the show is to educate people about the challenges
and solutions in creating green communities. Success stories, factual
information on the challenges and solutions, and a consistent message that
“individuals make the difference” will encourage people to explore novel
solutions that balance socioeconomic and environmental concerns.
Target Audience - The show will target an adult audience, but it will
also be relevant to middle school and high school students. The show will
highlight environmental challenges and solutions found across Florida and will
be distributed locally and nationally.
Synopsis - Living Green is a half-hour TV show that helps individuals
to understand what it means to be “living green” in their own communities. Currently, there is a push in both the
public and the private sector to implement design and management strategies
that take into account socioeconomic variables while conserving natural
resources for future generations. A cross-section of society, including homeowners, developers, planners,
and politicians make day to day decisions that impact our natural
resources. Decisions made by
different people, from homeowners to politicians, interact in unique ways to
affect the use and conservation of water, of energy, and of our plants and
animals. For example, the
“greenness” of communities is the result of decisions made by homeowners,
developers, and even city policymakers. These decisions ultimately determine
the health of a community. The
focus of this show is to illustrate “green” design and management practices
within and around urban areas. The
flavor of the show is upbeat and even humorous at times when presenting the
myriad of challenges and solutions associated with any environmental
issue. A dynamic host will lead
viewers through different segments of each episode. The show, while entertaining, is meant to inspire individuals
to take local action and make a difference. The show will highlight a wide
range of environmental issues, outlining the need for a united response at the
local, and most important, individual level. Specific attention will be paid to
the solutions to growth/environmental challenges, and the opportunities for
individuals to help search for “win-win” strategies that balance socioeconomic
and environmental concerns in their own community. The show will target an
adult audience, but it will also be relevant to middle school and high school
students. The show will highlight environmental challenges and solutions that
are relevant to communities across Florida and the United States. |